There is a bit of art and some amount of science that goes into building up an excellent seamless integrated audio-visual experience. The selection of furniture, lighting, drapes, carpeting, wall cladding, and the selection of right technology are the things that are considered carefully to augment the effect of audio-visual broadcast. This is what constitutes the art of AV integration. The science is about building connections with and network of different AV equipments to function as one unit giving that singular experience of smooth AV system. This warrants an expert understanding of how different technologies function in unison to create that distinct cohesive collaboration environment.


The focus of this whole structure is to make it as invisible as possible yet function seamlessly with minimum interface so that people may focus on the actual content and experience of audio, video, talking, listening to each other over video conferencing and other unified communications systems. Be it the conference rooms of business, administrative, government entities or leisure activities involving auditoriums, concert halls, stadiums, open-air amphitheatres, etc.

 To render this effectively and up to the requirement of the client, a detailed in-site survey and need assessment is necessary to understand the functionality and overall objective of the location—room or hall. An in-depth discussion is equally necessary about various AV equipment options that may be considered, like displays, video conferencing equipments, projectors, control systems, and more. Different lighting systems and comfortable audio levels also help in establishing a favourable room environment.

 These days many companies, to explain what do they do, use the term audio-video integration for a range of services. It is a well-established term in the industry and customers also refer to this in a generic way when speaking of a prospective project. But this needs to be understood correctly to have the import of what it actually means.

When talking in terms of application of technology to a given room within a business entity or organisation, it’s crucial to understand the extent of the functional aspect of the room. It could be as simple as wanting a display in a room to hook up a laptop or tablet to present slides. But when it is more layered and complex with the requirement of video conferencing, presentations, audio-video players, high-speed internet connections, high-tech cameras and sound receptors, and overall lighting and shading control, it is time to think of audio-visual integration. AV integration systems make all the different equipments installed in a room work as one single unit without making it noticeable.

The fact that no single company makes all of these different technologies and equipments, makes it a complex task to ensure compatibility, coherence, and collaboration, to create the required room. Since there are different vendors or manufacturers for different technologies and equipments, the challenge is how to make all of these technologies work together, and more importantly, how to enable seamless control of all devices from a single interface.

The answer to these questions and challenges is audio visual integration. The process of AV integration creates and manages inter-connections between these different devices, usually through a series of switchers or matrix devices. The software plays an important role in connecting the devices based on different technologies, enabling their compatibility and interoperability ensuring seamless interface and usage. The software also allows customization as per the requirement and conditions to meet unique customer and business needs.

AV integration has boosted the adoption of video conferencing and unified communications at a great pace in last few years by businesses across the world. The advancement in technology has helped it to emerge as one of the key tools of collaboration and helping global businesses.