Video conferencing is one of the many modes of business communication. It’s a live connection over computer networks between two or more people in different locations for the purpose of face-to-face business communication using video and audio data, even text and file sharing, merged into a single interface. Web and video conferencing services bring geographically dispersed internal and external teams together in a virtual meeting to avoid travel time and costs, speed decision making and fortify relationships.


Small and medium size businesses need, more than others, to fortify their relationship with customers, and cut down on travel and logistics costs of meetings of their employees and with customers in different locations. New age video conferencing with its easy-to-use, integrated and affordable ecosystem is a very significant tool to reach-out to clients and customers.

Face-to-face interaction in virtual environment with colleagues and customers helps building greater familiarity and understanding by virtue of live images instead of connecting over audio or text. It fosters a stronger sense of community among business contacts, both within and between companies and develop a stronger sense of familiarity with individuals they may never actually meet in the same place.

Unified communications: taking video conferencing to the next level

In an era of ever increasing demand for effective communication and the key it holds for efficient business processes, unified communications brings forth a method to seamlessly integrate, or unify, all modes of real time communication (such as instant messaging/chat, presence information, telephony/VoIP, call control, and video conferencing) and non real-time communications (such as unified messaging – integrated voicemail, e-mail, SMS and fax) on a single platform.  This ensuresseamless interactions with co-workers, partners, and customers wherever work demands and a unified user experience across multiple devices and media types. Unified Communications can be integrated or embedded into any business process software.

In unified communications, there is a set of tools and products—otherwise used individually for video conferencing, VoIP, etc.—which gives a cohesive experience and interface to replace a traditional business phone system, an analog or key system.

Unified communications reduces costs in many ways by enabling use of more efficient network transport such as SIP trunking and intelligent call routing, reduced travel costs and time replacing in-person meetings with Web collaboration and video conferencing.

Technology players worldwide have made unified communications as their dedicated flagship and come up with bundled solutions including devices, applications and software, and services.